PLANT BASED
GOOD HEALTH. WELLNESS. SUSTAINABILITY
The Power of Produce in Plant Based
The plant-based trend is huge right now, and current events have only amplified the benefits of swapping plants for meat and dairy products.
All signs point to plant-based really being more of a movement than a trend, with the plant-based category expected to be an $85 billion market by 2030.
What’s in it for the consumer?
• Provides a new storyline for familiar ingredients – culinary inspiration!
• Attracts new consumers to produce – make produce less scary!
• Shift consumer plant-based focus from grocery to produce
• Program appeals to main category driver; health and wellness
What’s in it for the retailer?
• Increases demand for assortment
• Participate in $85 billion market – take your piece of the pie!
• Appeal to shoppers who spend 61% more on average
• In-store marketing campaigns help drive department sales
Don’t let grocery take away from the produce department. Let Melissa’s share our playbook on how to be successful with the plant-based trend. Request your copy today!
Melissa’s Plant-Based Burger Formula
Think BEYOND the classic burger patty for a whole ingredients, plant-based approach to cleaner living. With Melissa’s fresh produce, nothing is IMPOSSIBLE.
Plant-Based Burger Formula
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Plant Based Burger Recipes
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A Deep Dive
More Americans today are motivated to reduce disease-causing foods in favor of fresh, healthy food, even more so than they were before the pandemic. But they need a little help. Melissa’s POS and plant-based program provides the story, the products, and the playbook to make it happen.
Plant-Based Merchandising Tips
These are items that the customer will already have in the department. It’s about grouping them together to create the plant-based narrative.
Use this program to inspire consumers to try something NEW, something different. There are many different items that can be merchandised.
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The POS is what ties the program all together.
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With more people cooking at home inspire them to be creative.
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Healthy eating is relevant every day!
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Timing might be good to establish this as a healthier eating alternative as we get closer to the New Year.
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Talk now to customers so they can be ready after the Holidays!Plant-based diets are typically linked to lower risk of obesity, heart disease and diabetes.
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From a retail standpoint, anytime you can draw more attention to high margin items like potatoes, carrots, onions, tomatoes and avocados to name a few, the better their P&L will look.
